Dubai Islamic Insurance and Reinsurance Company (AMAN), the largest Islamic Insurance provider in the UAE, is looking to promote and consolidate it's position as a leading Islamic insurance provider in the UAE through a PR agreement signed with CommuniGate Middle East. Under the terms of the agreement, CommuniGate Middle East will develop and implement a series of PR and Marketing initiatives that will be designed to increase AMAN brand awareness while at the same time heavily promote its diverse portfolio of insurance products that cater to different business and consumer segments.
As a result of the agreement, CommuniGate Middle East recently implemented a
successful campaign covering AMAN's launching of two new medical insurance products—'Rishtey' and 'Health on Return.' The move included an aggressive media awareness campaign that utilized a series of comprehensive media interactions between top English newspapers and AMAN CEO and Managing Director Hussein Al Meeza. CommuniGate's campaign also included the release of a well-devised communications message that was channelled through CommuniGate's comprehensive media relations network. The team also arranged later interactions that concentrated on different story angles, however, with the core message of the launch of the two new medical insurance products still intact.